ITV Ventures (continued)MLM - Problems & Solutions
The meeting lasted approximately 2 hours, and there was a LOT of information presented. In fact, way too much for me to document here. The good news ... the Executive Vice President, J.J. Meyers announced that the meeting was being recorded and would be made available at a later time, so I won't go into all of the intricate details of what was presented, but I do want to touch on some key areas.
Donald Barrett is well versed and well educated when it comes to the topic of Multi-Level Marketing. He presented the audience with some common shortcomings of most of today's (and yesterday's) MLM programs, and then proceeded to discuss how ITV Ventures had addressed them.
Problem #1: 50% of the people joining MLM companies never buy product.
ITV Ventures Solution: Order Assurance Program (OAP) (For more information, go to ITV Ventures, then click on the "Opportunity" tab")
Problem #2: 85% of people who join an MLM program never sponsor anyone.
ITV Ventures Solution: Spill Factor ITV Ventures is the first company to ever embark on actually patenting their compensation plan ... it is now patent-pending. (For a brief explanation of the compensation plan, click here and advance to the slide entitled "The Benefits of Spill!")
Problem #3: Training. This is one I can certainly relate with personally. As a prospect, you're given a ton of attention ... all of your questions are being addressed in a timely manner and with enthusiasm ... then you make the commitment and sign up. What happens next? Things grow eerily quiet. You're in ... but now your sponsor, the one you depend on to get you started off on the right track, has suddenly dropped off the "radar screen". Why? Because he or she is now working on recruiting the next prospect. Most (and all too) often, MLM programs depend on the sponsors themselves to provide the training (that is so badly needed) to their respective downlines. It's just not a stable/solid approach.
ITV Ventures Solution: Monthly Action Program (MAP) - Training is provided directly by the company itself ... not via your upline distributors. In fact, Donald Barrett stated that he has personally begun recording a training CD entitled "How to Get Started Fast" that will be available soon.
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