ITV Ventures (continued)

Canada, Australia, and The UK

ITV Ventures is already well into the process of "officially" opening another new headquarters in Toronto, Ontario.  Lisa Young, who has been heading up the effort in Canada, announced that all of the products that ITV Ventures currently offers are already well into the registration process (a process that must be completed in order to then offer/sell the products in Canada).

I spoke briefly with Lisa near the end of the meeting, and she estimated that the product registration process would be completed by the end of this December.  Beyond that, she believes that they are on track to open up full Toronto operations by the end of January '07.

But they're not stopping there.  Donald had mentioned during the opening session that infomercial testing was already underway in Australia and the UK.  At this point, I can't help but return to what I said earlier ...  "ITV Ventures is only in Pre-Launch".  How are they able to do so much so quickly?  As stated earlier (in our previous issue), ITV Ventures is actually a new marketing arm of the well-established (and highly acclaimed) direct marketing company called ITV Direct. 

ITV Direct has been producing infomercials for 6 years, and has become quite successful in the process.  So much so, that they are extremely well funded (which, as I had mentioned in an earlier issue, is a VITAL component of any "start-up" business).  Combine that with the fact that Donald had been thinking about adding the MLM component since the inception of ITV Direct, and what you have now (in the way of ITV Ventures) is the result of roughly 6 years of development, research, legal counseling, etc.